Consistency is Key
CONSISTENCY IS KEY! This month, on social media, you’ll see me discussing script a lot. That’s because you can’t really simply turn on and start shooting videos for your business without a script. Well... you can, but it’s probably not going to come across very well!...
NAILING YOUR SCRIPT
I talk about script a lot, and there’s a good reason for that. It’s such a vital part of your video to get right, yet it’s also the part that so many people get wrong. I get it! I’ve spent so long in video marketing and working with small businesses that I understand...
BEFORE AND AFTER: THE DIFFERENCE VIDEO MARKETING TRAINING MAKES
These days, more than 50% of customers prefer video content from brands, and one person who knows this is Ceylan Boyce, founder of the Academy for Women Entrepreneurs. Ceylan is an award-winning leadership and business coach, so staying ahead of the curve and...
EVERYTHING YOU KNOW ABOUT VIDEO MARKETING IS WRONG! (Well, almost…)
Between networking, regular clients and attendees of my Visibility Matters course, I meet and work with a lot of small business owners. It always takes me by surprise when they bring up the reasons for not using video marketing. Many businesses began using more videos...
STARTING A NEW BUSINESS? USE VIDEO MARKETING TO HELP YOU!
In my last blog post, I spoke about new beginnings and mentioned how old and new ideas often come to life in September. It’s the same for new businesses, whether it’s the change in seasons or children going back to school, autumn is a huge time for new business...
NEW BEGINNINGS
"The windows are open, admitting the September breeze: a month that smells like notepaper and pencil shavings, autumn leaves and car oil. A month that smells like progress and moving on." Lauren Oliver Don’t you love September? Even though I’m not a child or...
THE ABCDE OF SCRIPT THAT SELLS
In my last blog, I spoke about how important it is to be authentic on video, and what that really means. I emphasize authenticity throughout much of my training with business owners, and it’s also the first part of this blog – The ABCDE of Script That Sells. Whether...
WHY AUTHENTICITY IS INTEGRAL TO VIDEO
When was the last time that you looked for a business online? When you found the company or person’s Facebook or LinkedIn page (or Google or Instagram), what did you look at? What did you like or dislike about their content? I’ve been hearing from my network that...
IDENTIFYING (AND SOLVING) YOUR PAIN POINTS AROUND VIDEO STRATEGY
It seems like every brand is doing video now, and you know what? Practically everyone is. However, it’s only as recently as 2017, that consumers began demanding more video content from brands, and it has really exploded in the past 18 months. If you own your own...
HOW A VIDEO MARKETING SESSION CAN BOOST YOUR BRAND
If you’re here, you already know that video marketing is a vital part of your business strategy. Do you know how important it is though? In 2021, consumers have reported that they prefer video to every other type of content a brand can provide. 71% of consumers...