DIY VS PROFESSIONAL VIDEO
Over the past few months, I’ve provided a lot of tips about making your own videos for social media, both here and on my social media platforms. I love helping small to medium business owners boost their video making skills as I know how much impact it can have....
WHY LANDING PAGE VIDEOS CAN BE A BAD IDEA
What? A video marketing pro saying that landing page videos are a bad idea? Let me explain... I’ve spent my entire career learning about and working with video, so I can call myself an expert. Recently, I’ve been teaching people how to make their own videos for social...
HOW UFOCUS HELPED AN ARTISAN ONLINE FOOD MARKETPLACE SUCCESSFULLY PROMOTE THEIR REBRANDING
In May, we’re showing off some of our clients through case studies. As well as letting our audience see these wonderful business owners, we hope this takes away some of the anxiety around making video. It also shows how a little education around video can go a long...
HOW A FASHION STYLIST ACHIEVED MORE LEADS AND CONVERSIONS THROUGH VIDEO
This month, we thought that we’d shine the spotlight back on our clients and outline some case studies. This can help you gain a better insight into what we do and understand how video can truly elevate your brand visibility. We’re starting with “One of a Style” owned...
PERSONAL STYLIST TIPS: HOW TO FEEL CONFIDENT FROM THE WAIST UP
At first, many of my clients suffer from a lack of confidence, and there are many tools to overcome this. This week, I invited my friend Style Coach, Stefania Bartolomei, from One of a Style, to share her tips on styling for your video. PERSONAL STYLIST TIPS: HOW TO...
HOW TO BOOST YOUR MESSAGING USING VIDEO – PART 2
Welcome back! If you’re here, you already know the importance of getting your messaging right, you just want to learn how. It’s not so much about the funky colours or things that you add to your video – it is all about the quality of your messaging. Sometimes it takes...
HOW TO BOOST YOUR MESSAGING USING VIDEO
I’ve discussed getting your messaging right and let me emphasise now that it’s probably the most important thing in your video marketing strategy. The thing is, most people have a good idea of what message they want to communicate, but they are not sure how to do it....
Visibility Matters – Mastering the Art of Brilliant Video Marketing
Did you know that 86% of businesses are using videos as a marketing tool? It’s true, and with people watching more and more video every day, especially with the series of lockdowns in 2020/2021, it can prove hard to stand out from the crowd. I’ve been sharing expert...
How to Capture Great Videos on Your Mobile Phone – Part 3 “CUT”
For the past couple of blogs, we’ve been looking at ways to improve your video marketing, specifically for social media. If you've been following, hopefully you’ll have realised that it’s easier than ever to make your own videos for your social media and perhaps...
How to Capture Great Videos on your Mobile Phone – Part 2 “CAPTURE”
In this blog series, we’re focusing on creating videos on your mobile phone. This is perfect for your social media posts, and believe it or not, can be quicker and easier than you initially think. So much of this stems from being confident in what you can achieve, and...