It seems like every brand is doing video now, and you know what? Practically everyone is. However, it’s only as recently as 2017, that consumers began demanding more video content from brands, and it has really exploded in the past 18 months.
If you own your own business or are helping to market a small business, then it can be difficult to know where to begin. It can even feel overwhelming.
FORMING A STRATEGY
Most small businesses just decide to start shooting video and then come experience blocks.
Your video strategy is probably the most important part of video marketing. If you don’t have a solid strategy in place, then there’s no real point in posting videos – they could actually hurt your brand rather than enhance it.
Think about it – if someone has taken the time to watch your video and you don’t engage them, they probably won’t watch another. They probably won’t buy what you’re selling, no matter how brilliant it is. That’s how powerful video can be.
GREAT IDEAS, BUT WHERE TO GO FROM THERE?
Aside from developing a solid video marketing strategy, you might have some other pain points around video.
Maybe you’ve come up with some good ideas, but aren’t sure how to develop them? Perhaps you’ve started strong but now you’re stuck and don’t know where to go?
Sometimes it can be that you already have an audience hungry for content and don’t know what the best approach is.
WONDERING WHERE VIDEO FITS?
You may have a well-developed content strategy that has been focused on delivering helpful articles for your clients for a few years. Some might think if it’s not broken, why fix it?
Unfortunately, you have to stay ahead to compete, and when 93% of brands say they got at least one new customer from a video on social media, you can’t just stay back in the 2000s! You don’t need to abandon your written content, but think of video as part of your marketing strategy – another piece of the puzzle. Just because the puzzle may have got bigger doesn’t mean that the pieces don’t fit together.
UNCOMFORTABLE ON SCREEN?
I’ve encountered many small business owners that are uncomfortable with seeing themself on screen, or find that although they’re comfortable speaking in front of a room of people, when they’re being filmed, they close up.
Many people are deterred from video because they believe they don’t have enough time. I promise you that if you consult a video marketing expert, you will save time. Plus, you’ll walk away with a superb strategy that will increase your audience, and in turn, your sales.
GET EXPERT HELP
Every business is different, but what’s 100% true is that when planning or executing your video marketing strategy, you should get some expert advice.
UFocusPro offers a Video Marketing Strategy Session to help you with all your pain points around video. We work together intensively for two hours, which will save you much more time throughout the year.
From drawing on the overarching themes in your social media posts, outlining ideas for content creation, identifying what your clients want to see to the frequency and timing of posts throughout the year, we’ll cover so much that you’ll come away feeling calmer and more confident about your video strategy.
AN INTENSE SESSION FOR AMAZING RESULTS
You’ll not only get 6 – 12 months of video planning, but we’ll plan the first month in detail, so you’ll know what to film, when to film it and how to use your time in the most productive way when working with video.
If you want to know more about UFocus, check out our social media, where you’ll find tons of useful information specifically for small business owners using video.
Book your Video Strategy session here, and finally nail the pain points you’ve been agonizing over.
If you’d like more in-depth training, then check out my course, Visibility Matters and get on the waiting list for the next launch. This course teaches you all you need to know about shooting videos on your mobile phone.)