The Top Four Questions I Get Asked About Video Marketing
When you begin making videos for your business, it feels like there is a lot to learn. You want to have a great set-up, look good on camera and deliver your message. Video marketing for your business is highly effective when it’s done well. That leads people to the...
4 Ways Video Can Boost Your SEO
If you’re a small business owner, you’ve probably given some thought to SEO (search engine optimisation). It’s become a buzzword over the past few years, as it has an impact on your brand’s visibility online. However, most people think of it in terms of ranking and...
Things to ban from your brand videos
Video takes a lot of time to produce. It’s a fact. No matter how much experience you have, it is still quite a time-consuming process, unless you’re jumping on a live and just streaming it as it is. However, the nature of the process shouldn’t stop you from using...
WHY I DON’T TEACH YOU TO READ YOUR SCRIPT
You’d be surprised how often I get asked to teach people how to read a script on video. Here’s the thing: the purpose of your business video isn’t to deliver a perfect script! While it is good to prepare some copy, it’s not good to memorise or read it out while you...
UNDERSTANDING OUR SERVICES – A HANDY REFERENCE
I know that as a small business owner, it’s easy to feel overwhelmed with all the things on your list. Video tends to creep down that list, because people are scared of it. There are many reasons for this: Not feeling confident on camera Not feeling confident using...
BEGIN YOUR VIDEO MARKETING JOURNEY WITH THESE TOP TIPS
I mentioned in my last blog how February is the new December, this year a bout of food poisoning made my start even slower, but I am looking forward to the start of Spring. Whether you started the year with a bang and have faltered, or perhaps approached things more...
FEBRUARY IS THE NEW DECEMBER
February is the month of lasting change. January is for dreamers... February is for doers. Marc Parent, multi-award-winning CEO This may seem like a strange statement to make, after all people prefer to say “February is the new January,” but for me this month is a...
3 VIDEO IDEAS FOR 2022
Is it too late to wish you a happy new year? I’ve been taking things a little more slowly at the start of this year – as I sense many others have too, for a variety of reasons. That doesn’t mean that I’m not powering ahead with plans for my business, and you should be...
FLEXIBILITY AND COLLABORATION: REFLECTIONS ON 2021
As the lights twinkle all over London, the festive season reminds me that we’re coming to the end of another interesting year. People are winding down; in spite of extra measures, there are still glasses clinking across the capital and small business owners are...
SHOWING UP ON VIDEO – MY STORY
As we come to the end of the year, it’s natural to reflect - both in life and in business. I’ve added many new followers and increased my audience this year, so I thought it would be a good time to share part of my story, my “why”, if you will. HIDDEN, BEHIND THE...