I talk about script a lot, and there’s a good reason for that. It’s such a vital part of your video to get right, yet it’s also the part that so many people get wrong.

I get it! I’ve spent so long in video marketing and working with small businesses that I understand the pain points and know the questions people need answers to:

  1. Why do I need a script?
  2. What does having a script mean?
  3. Do I have to learn all my lines?
  4. Why can’t I just talk about me? Isn’t that more natural?

And so on…

Here, I’m going to answer some of these questions, to clear up what a script really means when it comes to creating videos for your small or medium-sized business and why it’s something that you definitely need to consider.

What Exactly is a Script?

Ok, firstly I want to clear something up. Your script for your social media video doesn’t resemble one that actor’s use when they are learning their lines for a play. Instead, I’d say it’s more like the stage manager’s directions – a general idea of what’s going on.

I don’t mean writing every single thing that you’re going to say down, and learning it. I certainly don’t advise reading it – as you’ll completely lose that connection with your audience.

Don’t introduce yourself, “Hi, I’m Lucy, I run PaintYourPet and I paint people’s pets on canvas…” by the time you get to your message, you will already have lost your audience. If they’re watching your video, they can find out your name and your business easily, so consider what they NEED and WANT to hear.

A good structure is what you need. It’s not about knowing every word; it’s about being comfortable with your message and being able to deliver it.

Why Do I Need a Script?

People often ask me this. Why do they need a script when people respond to other people? Why can’t they just press record and begin speaking?

The trouble is, this rarely works. Even natural presenters might find that they go off point when they’re on camera, because they haven’t planned it. They cover too much information so the main message gets lost, or they lose focus and it’s obvious. If you lose yourself, you lose your audience, and it’s unlikely they’ll return.

In fact, experienced presenters plan well and that’s why they come across with confidence. Confidence inspires trust.

Personality or Product?

Of course, you’re here because you’re selling something. We’re continuously told that “People buy from people”. This is why video marketing is so effective, and why marketers are investing more in it, year on year since 2015.

So, you can just bring out your personality, right? Particularly if you’re outgoing and fun? It’s not that straightforward actually.

If you focus simply on your personality, people might like you but not really know what your message is.

If your focus is solely on your product, then people won’t feel connected with you.

Realistically, you need a balance of both personality and product, or in this case, your message. Getting this balance right is one of the main things I’ll be focusing on in my next webinar (insert link).

Keep People Wanting More

When you have a structure, it works better for both you and your audience. You will feel calmer, as you know your main message. Your confidence will show. Audiences respond to confidence; it helps instil trust.

In my webinar, you’ll hear how I advise people to stay away from the extremes when scripting – too much script and you’ll come across like a robot. Not enough, and you’ll appear shaky or flaky.

Nail Your Script with my Free Webinar

If you found this helpful, you can come along on my webinar on 18th or 24th November. I’ll cover how to script properly, so your videos have better impact and engagement. Sign up here!


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