How to Capture Great Videos on Your Mobile Phone – Part 1 COPY
One thing I hear from my clients a lot is “I haven’t done any/much video because I don’t have the right equipment.” “What do you think the right equipment looks like?”, I’d ask. See, in fact, this is simply you putting up an obstacle in your own way. You do have the...
4 Tips to Follow When You’re Struggling with Your Video
By now, all business owners, whether small, medium or large, have come to understand that video is a vital piece of their marketing strategy. It’s super accessible and it’s a brilliant way to connect with your customers and let them learn something new. In 2021,...
4 Steps to Video Marketing Consistency
4 Steps to Video Marketing Consistency Many small business owners and solopreneurs struggle with using video content in their marketing. Actually, an overwhelming 72% according to my latest poll! There might be a variety of reasons for this being the case, but what I...
Common Myths about Producing Marketing Videos Part 5
Myth #5- “I need to learn how to present to the camera.” Do you ever feel awkward speaking on camera? Don’t worry, we all do! Most people believe that they need to train to learn how to present on camera. We all have the fear that comes with presenting, and when we...
Common Myths about Producing Marketing Videos Part 4
Myth #4- “I need to buy a lot of equipment to start making my own videos.” In this series, I wanted to showcase some of the big myths around creating videos for your business and help you to see some of the different ways you can start your journey to creating them....
Common Myths about Producing Marketing Videos Part 3
Myth #3: “My business is too small, I don't need a video.” When trying to grow a business, the budget is always an obstacle and a worry for us business owners, right? As a result, we often discount certain marketing strategies that could actually help us grow our...
Common Myths about Producing Marketing Videos Part 2
Anyone can buy a camera and call themselves a videographer. But having professional equipment doesn’t guarantee professional outcomes. Your cousin Josh may be an enthusiastic film junkie with a high-end camera, but there’s a big difference between his homemade...
Common Myths about Producing Marketing Videos Part 1
Making Marketing Videos: 5 Myths Myth #1: “It costs a fortune!” In this series, I’ll be sharing the top myths about producing videos for your business. This series is to help debunk some of these myths, but more importantly to help you to take on the world of videos...
The 6 Golden Rules to Creating Successful Video Marketing Strategy
Video takes a lot of time to produce. It’s a fact. No matter how much experience you have, it is still quite a time-consuming process, unless you’re jumping on a live and just streaming it as it is. However, the nature of the process shouldn’t stop you from using...
The 3 P’s of Video Strategy
“Video takes a lot of time, that's why I prefer writing, because I can do it anywhere at any time. I just grab my phone or a piece of paper and write it.” This is what I hear a lot of from the most steadfast ‘avoiders of video’. To be fair, it is all completely true....