Myth #3: “My business is too small, I don’t need a video.”
When trying to grow a business, the budget is always an obstacle and a worry for us business owners, right?
As a result, we often discount certain marketing strategies that could actually help us grow our business faster and more effectively.
So think of video content as an investment rather than an expense.
Having video content brings another element to your marketing that no other tool can accomplish.
From boosting your ranking on Google to helping your content get pushed up in the newsfeed, it dominates the online marketing world.
PLUS, it’s THE next best thing to meeting potential clients in person – think of it like a digital handshake!
A video offers viewers a sense of personality and presence – it shows things and people just the way they are.
It also helps establish trust. And in the end when you are a small business, trust is essential.
After all, people buy from people… and people want to see what you’re all about!
Did you know that 54% of consumers want to see more video content from a brand or business they support? (Source: Hubspot)
People want to see who you are, what you’re all about, and how you run your business. Video is the next best thing to having them come to your business in person.
5 Reasons Even Micro Businesses Need Video Content:
1. The Market is Hungry for More Videos
We all love videos! We watch them all day and are always looking for more. YouTube is now the number 2 search engine after Google and 43% of people want more video content from businesses.
2. Videos Increase the Understanding of Your Product
Products and services can be complex. Sometimes it’s tough to wrap up all that you offer in just one sentence. But it’s essential for your audience to understand your product before they invest.
Video can solve this problem by demonstrating the transformation of your product or service in just a few seconds. (Which is really all you’ve got before your audience is moving on.)
3. Videos are Highly Engaging for Your Audience
Video already stands apart from images and static photos. They’re more eye-catching and more likely to captivate your viewer’s eye.
Viewers are 10 times more likely to engage, embed, share and comment on video content. And people spend twice as long on a website if there’s a video!
4. Videos are Highly Enticing for Your Audience
Access to the world wide web opens up so many doors and access to more potential customers. But you’ve got to have a strategy in place.
Videos help more business owners make a sale, because they show authenticity and build trust. After watching a video, 64% of users are more likely to buy a product online.
5. Videos Build a Strong Brand Connection and Affiliation
People are more likely to remember a video they’ve seen rather than a blog or social media post they’ve read. Viewers are more engaged with video and naturally develop stronger connections to the content.
This is key for small businesses who are working to stand out in the online world. 😉
How to Use Your Video Content:
Once you have your video recorded, you can use your video in a variety of ways and share it on different platforms too!
(One video can serve many purposes, so you can really get your money’s worth!)
One video can be reused and featured throughout your business. For instance,iIt can be used on your website, in a newsletter, on social media, and on sales pages. You can also have the same video cut into a few clips to post the information in bite size and to repurpose those later.
Stay Budget Friendly:
Now, don’t worry about blowing your budget on filming. You can still have a video that’s professional in quality without breaking the bank. There are various levels of what you can do in your video.
For example, a simple recording of you speaking is much less expensive than a video with lots of different visuals, graphics and special effects. Also, a video report of an event you ran (both, offline and online) is the best option to promote your next one.
You might even be able to make clips from your video and use them as a “teaser” to get your audience to your website or landing page.
For more ideas on how you can use video in your online marketing – I’ve created a list of 25 video content ideas you can film right now.