One thing I hear from my clients a lot is “I haven’t done any/much video because I don’t have the right equipment.” “What do you think the right equipment looks like?”, I’d ask. See, in fact, this is simply you putting up an obstacle in your own way. You do have the right equipment, it’s most probably in your hand right now – it’s your mobile phone.

Guess what? You can use it to create videos too! You just need to understand how to do it in a way that represents your brand adequately.

Shooting videos on your mobile phone is perfect for social media, but if you want something for your landing page or a pitch to investors, you need something more polished.

50% of Online Video = 50% of Mobile Traffic

Did you know that online video accounts for 50% of mobile traffic? That means people are watching from their mobile phones, so you are in a much better position to use the device videos are watched on to produce them, too – it makes the task so much easier!

What’s even better is that it is cost effective, quicker to make and you have complete control over the final version. You can create a video RIGHT NOW from your mobile phone, with no fancy apps or equipment, and have it up on your social media in minutes – with people watching and connecting with your brand. Sounds great, right?

(Usually this is when my clients come up with another reason why they can’t do it, but the fact is, overthinking anything will ensure that you’re not getting stuff done! However, if you genuinely believe there are good enough reasons holding you back that you’d like to overcome – please reach out to have a chat, no strings attached, I promise.)

Creating video content from scratch as a complete beginner can feel very overwhelming. Practice shows it is much easier, though. Are you ready to explore what video making is about? Read on!

Below I share the first of the 3 C’s I use to help business owners and solopreneurs get their heads around producing video content. They’re simple, easy to implement and save you tons of time on digging the world web or following hours of YouTube footage.

FOLLOW THE THREE C’S

So, there are three C’s to remember when filming video for your mobile phone if you want to approach it in a light and fun way. These are: Copy, Capture, Cut. Today, we’re going to cover the first one, Copy.

Copy

Your copy is what your video is about. If you have no experience in producing video content and don’t have time or budget to invest in a hands-on workshop for video making, I recommend that you begin by simply speaking to your audience. It’s the best way to establish the right connection with them (using certain tricks, of course!) and doesn’t require much knowledge or skill to begin with.

You need to be clear about the message you’re putting across to make sure it’s interesting and valuable for your viewers. I’ve watched tons of videos online and keep seeing similar mistakes all over again.

The main issue I see with videos is that people only record videos where they sell. Videos only appear on the newsfeed when there is a new offer and every video you click on is about a new workshop/course/promotion etc. Would you be willing to buy from someone like this, who is constantly selling to you, but never prepared to offer you much value?So, to help you avoid this and other mistakes and to make sure you capture not only the video, but also your audience’s attention, I’m sharing my top tips on how to make sure your copy works.

 

Here are my three top things to help you prepare your Copy when it comes to content videos:

A) Choose a theme

Choosing a theme helps to keep your videos consistent. You don’t have to tackle one huge topic in your video – you can break them down into bite-sized segments.

For instance, if you are a hypnotherapist and want to tackle the subject of PTSD – you don’t have to overwhelm the viewer with trying to get all the information into one video (and certainly even less so squeeze it all into recommended 60 seconds). You could begin with an introduction to what it is, then the next video could be on how it can affect your life. Follow up with two separate case examples in different videos, and then prepare more pieces on techniques to deal with PTSD.

Your theme helps you stay on topic and it will encourage your audience to come back for more, especially if they have a special interest in the subject. You are adding value with each one, so it builds trust.

B) Outline the main points

Don’t totally wing it, unless you’re very confident about presenting on camera.

Do write down some bullet points so you know what you want to say, but don’t script it word by word. If you’re trying to remember lines, it will show on the video. Jot down your main points so that you know what you want to say and have a general idea where you’re going with it.

Some people will have words that they want associated with your brand so you may want to note these down to remind yourself to use them. Don’t try to remember every word though, as you’ll lose the connection with your audience.

Rehearse it once, in front of the camera. You can even play record, if you like. You never know – you might get it in that one take!

C) Skip the intro

You have 3 – 7 seconds to grab the viewers’ attention, so give them something of value. Start with a question, or the point you’re making on the video.

Don’t waste time telling them who you are and what you do. If they know, they know and if they don’t, they can find out from your social media channels. It can actually work in your favour – when they like your content, they’ll look for more information on you!

If you really want to say who you are, use captions. Make every second count

WANT MORE POLISH?

If you’ve already made some progress with creating videos on your mobile phone, it’s time to up your game and get ahead of your competitors. How? With our new Visibility Matters course!

This signature course doesn’t just provide you with technical know-how, but also helps with your mindset, confidence and developing strategies around video that work for YOUR business.

Visibility Matters launches again in February 2021, lasting 6 weeks in total. Sign up here to make your business more visible online in 2021.

If you’re not sure the course is what you need or would like to find out more about it, book a free 30 minute Let’s chat video session here.

Learn more tips to CAPTURE your next video in our February blog.

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