Anyone can buy a camera and call themselves a videographer. But having professional equipment doesn’t guarantee professional outcomes.
Your cousin Josh may be an enthusiastic film junkie with a high-end camera, but there’s a big difference between his homemade tutorials and capturing the top quality video you want for your business.
While you can indeed save money by hiring an amatuer video enthusiast to film your event or do a promo clip, you should really first ask yourself what your business objectives are:
- Who are you targeting?
- What do you want to achieve through making the video?
- What’s the level of quality you need to match your business and brand?
- Will your videographer be able to bring that same quality with their skills?
You wouldn’t expect to see a homemade video on a high-end brand website.
In fact, poor video quality can really damage your brand image.
As a business owner, you understand the importance of video content for your brand. It’s now THE platform for how we access information and there’s a strong push to “keep up with the Joneses.” But your audience viewers are super savvy, they are exposed to high quality video content all the time and they can detect poor quality instantly.
Having a poor quality video can affect your engagement on social media and even drive potential clients away.
Viewers relate poor quality video with a poor quality business, both consciously and subconsciously – and you don’t want that!
You want a professional quality video that emulates a high quality business and creates a good impression of your product/services.
What often happens is people get wrapped up in just thinking about their budget, and instead of thinking about what kind of impression they’re giving, they only focus on saving money on their production and unfortunately it really shows.
Your content will prove to the rest of the online community the value of your brand and your products or services.
It’ll reflect how well your business is actually going. It’ll let them know if you’re in the business of making money or saving money.
If you’re trying to make money then you’ve got to make sure that the quality of your video content matches your prices.
You wouldn’t be willing to pay sky-high prices when someone has a basic, dull video that was obviously filmed in their kitchen without any particular idea behind doing so, would you?
There’s a reason why video professionals go to school and study this for years.
It’s not just about being able to press record on a camera.
It’s about telling a story, engaging your audience, and making a connection.
You’ll want an expert to help you develop your concept and help you create content that is engaging, inspiring, or educational, and prompts your audience to take action!
Finally, you want to make sure that your video content is on brand, so that when your audience sees your video, they know it’s yours and they’ll be more likely to recall it later. (Which is important, because you never know when people are going to be ready to buy!)
This is really hard to accomplish as an ameatur, and really requires the skill of a well educated videographer with plenty of years of experience.
If you’re not sure whether a professionally made video is an investment worth making for your business, click here to have a chat and get peace of mind in the hands of a pro!