Did you know that 86% of businesses are using videos as a marketing tool? It’s true, and with people watching more and more video every day, especially with the series of lockdowns in 2020/2021, it can prove hard to stand out from the crowd. I’ve been sharing expert tips to add polish to your social media videos, to help you communicate better with (and market better to) your customers.  

If you’re serious about making video marketing part of your strategy and want to see the positive ROI, like 87% of those using video marketing, then my course is for you. Over six weeks, you’ll learn to create a brilliant video marketing strategy, shoot professional videos that stand out and break down any barriers that you have had in your confidence with filming your own videos. 


Visibility Matters is a six-week, six-module course with group Q&A calls and support from Eugenia, as well as your fellow participants. It covers the following:

  • Technical aspects of producing more polished videos with just your mobile phone
  • Secrets of getting clients to trust you and establishing the right connection through the screen
  • How to overcome your own resistance to creating and posting videos
  • How to create consistency and a working strategy for video content creation and posting

You will learn, practice and create and in a short space of time, become more competent and confident than you thought possible. You’ll also get lifetime access to the modules, so any time you need to refresh your memory or want to further improve any area, you can!



You’ll receive step-by-step instructions on how the course works before you begin from expert videographer, Eugenia Zagoruyko, who established UFocus Pro in 2013. Eugenia has an impressive range of experience having worked on projects for the BBC, ITV, Channel 4, Olympic Broadcasting Corporation and many more. She also holds an MA in Directing Digital Film & Television and a BA in Film & Television Studies, so you can be confident that you’re receiving excellent tuition from a skilled professional.

The modules include:

  • Module 1: Mastering the image

  • Module 2: Improving your viewer’s experience

  • Module 3: Confidence on camera

  • Module 4: All things editing (and perfecting)

  • Module 5: Creating consistency

  • Module 6: Simple successful strategy

You’ll have time to complete the module and do your homework before the Group Q&A calls, so that you can note questions down beforehand, but also learn from your fellow participants as you progress. You can see what each module covers in more detail on the course page here.


If you’re still unsure about making your video strategy work for you, hear from those who have completed Visibility Matters previously:

“It really made me focus on what I wanted and how to deliver. I thought the worksheets were really helpful.”  Lizzie Phillips @ IWant2Network

“I felt the course was very informative and well thought out.” Angela Z @az.design

“The course was excellent, much more than I expected. I liked the Q&A sessions best!” Judy Otway @ Advanced Skin Therapy

Visibility Matters is available at the amazing price of £247 per person, it’s a DIY course, no Q&A calls and self-paced! This is a great opportunity to establish your video marketing strategy, grow your business and begin to see the ROI of video marketing for your business. Sign up today!

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