Online Videos and Search Engine Optimisation (SEO)
Using video to boost your Search Engine Optimisation (SEO)
According to Internet Live Stats, it shows that Google acquires over 63,000 searches per second every single day. As a marketer, some of us are driven to stay right at the top of all search engines. Let’s take a look at the steps you need to take to stay at the top as a small/medium business.
These steps would help to enhance your landing page and to remain at the top.
Search Engine Optimisation (SEO)
As a marketer if you use video content in the best way, it can help boost your SEO in different ways. This article explains how online video content, multimedia resources such as graphics, audio, drawings, interactive content, and more media related content could help to increase website rankings.
Majority of companies that invest in video marketing strategies generate more leads, increase brand awareness and gain more revenue. According to HubSpot, 76% say it helped them increase sales.
Here are 4 simple steps to consider when you want to boost your search rankings in order for your video content to increase in search results.
Reduce Bounce Rates
Bounce rates are visitors who took an interest in your website but navigate away from the site after viewing only one page. We all know videos are highly engaging and help to keep customers captivated on your website, this outcome results in lower bounce rates. Nevertheless, you need to create an appealing, intriguing video content with a short, clear and accurate title. As well as, using relatable keywords, add links to your content and interesting content to keep your customers interested on your website for a long period of time.
Rank Higher in SERP’s
SERP is a search engine results page shown by a web search engine in response to your enquiry. Google Hummingbird update gives preference to a website with engaging video content. Your website is more than likely to be ranked higher in the SERPs if you use high-quality images and videos.
Build Quality Backlinks and Highly Shareable Content
You can achieve high-quality backlink that contributes to your SEO if you link your videos with your written content in the right way. Social media sharable content, such as retweets, tweets, pins, likes, shares, and many more, help to improve SEO for both videos and contents. Each time your video is shared on multiple social media platforms, it helps in building quality backlinks which boosts your domain’s strength, video’s social relevance, appearing in better SEO.
Find popular keywords that increase video results
Keyword research is important to understanding your website’s SEO and competitors. The best way to know if your consumers prefer video content for specific queries is to conduct searches for targeted keywords. There are free tools available such as Google Adwords, WordStream, SEMrush to research your potential current keywords, products and your customer’s interests.
Google searches: http://www.internetlivestats.com/one-second/#google-band
Multimedia content: https://users.cs.cf.ac.uk/Dave.Marshall/Multimedia/node10.html
Increase in sales: Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
Relatable keywords and links: https://blog.kissmetrics.com/what-you-can-learn-from-bounce-rate-how-to-improve-it/
SERF’s images and videos: https://www.quora.com/What-is-the-strategy-to-rank-a-particular-keyword-in-SERPS
Free Keyword Finder: https://www.wordstream.com/free-keyword-tools