I know that as a small business owner, it’s easy to feel overwhelmed with all the things on your list. Video tends to creep down that list, because people are scared of it. There are many reasons for this:
- Not feeling confident on camera
- Not feeling confident using the equipment
- Not knowing what to say
However, 81% of businesses that use video say that it has directly increased their sales. You see how important it is?
When it comes to video marketing for small businesses, there’s a number of ways that you can approach it, and each one will offer different things for your business.
The most cost-effective way of producing video marketing is doing it yourself. This is what many small businesses are doing now, and it has moved away from video production by professional companies (such as UFocus).
I promise you that you can overcome the blocks that are in your way, and make video marketing work for you!
If you want to understand the different services, and how they might work for you, read on:
- VIDEO MARKETING WEBINAR
I run webinars for small business owners regularly, where you can pick up plenty of tips on making your own video.
If you are keen to start making videos, but are worried that it’s too expensive, then attending one of these webinars is a great place to start.
- VIDEO MARKETING POWER HOUR
As a small business owner, you may be short on time. This is why I offer tailored sessions where we can focus on the elements you want to and make your video marketing more successful.
It can be used as a coaching session to get over your blocks, or simply where I teach you some specifics in relation to your video marketing.
It happens online, and lasts up to 75 minutes. You can read this blog post to see if it’s for you.
- VIDEO CONTENT PLANNING SESSION
Lasting two hours, we build a strategy and plan 6 or 12 months for your video marketing, or your overall visuals. I will advise what’s most effective, we’ll collaborate on ideas and plan out your strategy for the period required.
If you’ve been making videos and want to get better results, this session is for you.
- STOP HIDING! FACE-TO-FACE WORKSHOP
I spend anything between 2 hours and 2 days with you, providing a masterclass in mobile phone video and photography, specifically tailored to you. During this time, you will use your mobile phone (or camera if you prefer) to create videos with my expert help.
You also have the opportunity to work with my equipment – lighting, microphones etc. to upgrade your skills. This is a very practical workshop and a great way to learn.
- VISIBILITY MATTERS
If you really want to get serious about video in 2022, then I offer a 6 module on-demand course that you can do in your own time. This course focuses on personal branding and creating connection between you and your audience.
Video marketing is about creating the right impression of your business online and overcoming your psychological blocks in relation to video. You’ll learn how to truly connect with your audience.
This course also includes confidence on camera training and helps you nail your scripts, so that potential customers will keep coming back for more.
WHICH ONE IS RIGHT FOR YOU?
Video marketing is a vital key to making people know, like and trust you.
If you need video production for an event, or with a more corporate focus, we offer that too. This is separate to the services above and more information can be found here.
If you’re not sure which service is for you, book a free consultation call to find the right one. I’d love to discuss your video marketing needs.