In the Spotlight
Tips, Tricks & Mythbusters
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NEW BEGINNINGS

NEW BEGINNINGS

"The windows are open, admitting the September breeze: a month that smells like notepaper and pencil shavings, autumn leaves and car oil. A month that smells like progress and moving on." Lauren Oliver   Don’t you love September? Even though I’m not a child or...

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THE ABCDE OF SCRIPT THAT SELLS

THE ABCDE OF SCRIPT THAT SELLS

In my last blog, I spoke about how important it is to be authentic on video, and what that really means. I emphasize authenticity throughout much of my training with business owners, and it’s also the first part of this blog – The ABCDE of Script That Sells. Whether...

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DIY VS PROFESSIONAL VIDEO

DIY VS PROFESSIONAL VIDEO

Over the past few months, I’ve provided a lot of tips about making your own videos for social media, both here and on my social media platforms. I love helping small to medium business owners boost their video making skills as I know how much impact it can have....

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WHY LANDING PAGE VIDEOS CAN BE A BAD IDEA

WHY LANDING PAGE VIDEOS CAN BE A BAD IDEA

What? A video marketing pro saying that landing page videos are a bad idea? Let me explain... I’ve spent my entire career learning about and working with video, so I can call myself an expert. Recently, I’ve been teaching people how to make their own videos for social...

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