February is the month of lasting change. January is for dreamers…  February is for doers.

Marc Parent, multi-award-winning CEO

This may seem like a strange statement to make, after all people prefer to say “February is the new January,” but for me this month is a time of getting ready; of preparation, even excitement. Spring is on its way and there’s so much to look forward to.

Things don’t just abruptly end on 31st December, they make way for something new. I feel like that sense of anticipation is similar in February.

January hasn’t ever been a full month for me. Where I come from, our New Year’s celebrations start later and last longer. There’s no point in rushing back to work on January 3rd – how much gets done then anyway? Rather ease in gently, around the 14th or 15th. Let January go, don’t be hard on yourself. In February everything picks up again!


In the same way December isn’t a time for resolutions, neither is February. Most of them have been abandoned by 19th January. Instead, we’re more likely to be focused on green shoots, what is growing now and what we need to do to promote growth. It’s time to rekindle our old business connections, the same way we do with our Christmas meetings and greetings. Now is the time to pop up and say hello, what better way to do that than through video?


Resolutions fail, but plans are good. I start planning for spring, and that means the spring promotion launch of my Visibility Matters course for 2022.

Enquiries start rolling in; people starting planning shoots in good weather. Yes, it’s funny that the seasons affect video marketing.

This is a great time to get outdoors and present your videos in nature. Of course, careful planning is needed and there are pitfalls to watch out for, but arguably this time is better than summer. Why?

1) Less park activities = less distractions, both for you and your audience
2) Less noise – there are less people around than in summer
3) Less competition – everyone is out with their phone cameras on warm, sunny days

I would argue that these late winter/early spring months are some of the best times to film outside.
Make the most of natural light – trying to emulate it is hard. I discussed it in this blog entry from last year.

If you’re feeling more energetic, as I do when the days start to get longer, then unleash your creativity. Why not incorporate the sparkle of December into your February? There are plenty of excuses:

1) Make some videos with a Chinese New Year theme (if it’s relevant to you or your customers)
2) Make Valentine’s Day an excuse for client love – give thanks, as I suggested in the video ideas blog last month.


Sometimes December is too busy to get all your planning in for the following year, and in January it’s hard to find the motivation. It’s ok to begin now. The great thing is that you can give it all you’ve got in February – you’re out of hibernation now and everything looks brighter.

There’s no better time to approach video marketing if you haven’t done so before. Platforms such as Facebook, Twitter and Instagram have algorithms that are constantly looking for relevant material to show potential consumers, so give it to them! If you don’t know how, I can help.

My focus is on growing small businesses through video, and this is what I devote my time to. So, if your aim is to grow your business in 2022, but you haven’t got off the ground yet, let’s have a chat!

What are you planning for this spring? You can sign up for the Visibility Matters course if you’re ready to hit video marketing ground, or simply get in touch to discuss your video needs.


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