However, there comes a point when your business needs more. What do I mean? Well, when taking your business to the next level – getting bigger clients, raising your pricing and basically taking your company to the next level – you need to really stand out from the crowd.
EVERYONE IS PRODUCING CONTENT
As a recent Forbes article states: “We are all broadcasters now.” With 86% of brands using video as a marketing tool, you can’t simply just throw any old content out there. For social media, we accept that small businesses may have produced their own content, indeed sometimes we’re impressed by how well they’ve executed it. However, when consumers see a professional video, they instinctively know that this is next level – they actually take that business more seriously.
If you want to better define and promote your brand, your video needs careful planning, thoughtful messaging and a professional videographer to guide you and help you. It’s not just about the shoot, or the edit – although those are extremely important.
IT DOESN’T COST THE EARTH
There’s a perception that paying a professional videographer costs more money than you can afford. However, it’s not as much as you think. It’s also all about the return on investment. As I said in my last blog post, you can’t put out a Poundland video if you want to charge Selfridges prices.
It doesn’t mean spending thousands of pounds but it does mean designing something that represents you. Many people know “what to do” but not “how to do it”. Just like you know the most about what you do or sell, a (great) professional videographer knows exactly what needs to be done.
The key element of a professional video is in the messaging. Big brands like to connect with people, because they know that engages their audience. Engaging people makes them buy from you.
Your messaging is not just about what you say, but how you say it and how it’s presented. That might sound simple, but believe me when I tell you that if you’re trying to condense that into a minute or two – it’s not that simple.
Interpreting your message into images, making it look appealing and keeping your audience engaged through video is only achieved by knowledge and experience. Even I consult with other experts – as part of the service UFocus offers, I consult marketing specialists to ensure your video is on brand.
THE EXCELLENT VIDEO VS THE INADEQUATE VIDEO
Let’s take a look at some examples:
First, the bad.
This actually made me laugh so much, because apparently, they “do movies”. This is why you should really check out a videographer’s credentials and experience before hiring them.
Contrast with this, by Athleta, a women’s activewear brand:
This launched their new marketing campaign in a smart, clear and empowering way.
CONTACT UFOCUS FOR YOUR PROFESSIONAL BRAND VIDEO
We provide an all-round service, so you can be confident that your messaging is on brand and on point. You can check out some work for previous clients here.
If you want to know more, or book a consultation to discuss your video needs, please get in touch.