Common Myths about Producing Marketing Videos Part 3

You need to train to be a presenter to speak to camera

In this series, I wanted to share a few of the common myths I encounter when speaking with business people about starting their journey into creating marketing videos. Last time we spoke about using professional vs phone cameras, and today it’s about your presenting experience!

We all have the fear that comes with presenting, and when we have to do it in front of an unknown audience, that fear can become overwhelming. This can be a huge factor in stopping your foray into the world of business videos, but what if I told you people love the honest, true, and real people they see in videos? You don’t need to have a wealth of experience in presenting to be a great host of your business videos. People love seeing real people, and the business videos that feel honest and real are the ones that get the most engagement from the right audiences.

Now, it isn’t to say a little practice won’t help, and I do advise you have a focus and an outline of a script to give yourself some confidence in front of the camera! This confidence will grow over time, and you need to get in front of the camera to build this. Now, you may have to take multiple takes before you feel ready to click the “publish” button, and that’s normal for all of us, but getting this confidence in front of camera will not only help you create content people will enjoy, but it can also help you in so many other areas of business too.

Here are some tips that have helped me to encourage more confidence when speaking to camera, that I hope may help you too:

  1. Don’t over practice. When you practice a conversation you want to have in front of a camera over and over, it will become more overwhelming. It can also begin to feel a little more scripted, without that wonderful natural edge that you can have when you just converse with the people watching.
  2. Take a deep breath between takes and continue on. Getting into the “zone” can be something that takes some deep breathing, and perhaps a little bit of dancing to get you into the happy zone!
  3. Have a giggle. Laughter is a fantastic drug, and having a giggle before you get started can help to give you a huge confidence boost.
  4. The feeling of fear is the same as excitement. Remember that feeling you get before you get on a rollercoaster? That is a mixture of fear and…excitement! If you transfer your mindset to feelings of excitement then that can help you to take on the filming in a new light. The power of the mind is an incredible thing, and it really can help you to feel confident when presenting to the camera.

TV and the like brought us the concept of presenters. Those seem to be Gods of talking straight into the camera. Well, it’s their job. However, because video used to be a luxury, quite a few of us still think we need to take a presenter’s course before we can come anywhere near the camera. As if we were all going straight onto a high-end TV programme. I strongly disagree with this. The most important thing is for you to show your prospects who you REALLY are. Be yourself! Look into the camera, imagining you’re looking into the eyes of your ideal client. What would you tell them? How would you talk? The more real self you are, the more chances you have to attract more of the right clients.

Now that you know it really isn’t a necessity to have years of presenting experience to get in front of a camera, I hope this helps you to take that jump into doing your business videos. If you have any questions or need some advice at all, comment below and we can get the conversation started.

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