Common Myths about Producing Marketing Videos Part 2

You need a camera!

In this series, I wanted to showcase some of the big myths around creating videos for your business and help you to see some of the different ways you can start your journey to creating them. In the last blog I shared some insights into the true costs of creating video content and today it’s all about the camera.

Oftentimes, when I speak with business people, they believe they cannot start creating their video content because they don’t have a professional camera. Now, this does always help with high-quality content that is created but we are now blessed with incredible cameras within our devices that we keep in our pockets: our phones!

Ever-changing and rapidly upgrading technology trends are aimed at making us spend money. Every few months (if not weeks) there’s a new camera coming out, that’s supposedly much better than the previous one. However, it’s not about what you have, it’s about how you use it and what for. You can make amazing looking videos with the mobile phone you already have without spending a penny.

Some of the best phone cameras around include the iPhone 11 Pro with a triple-lens camera, the Google Pixel 4, and the Galaxy Note 10 Plus – all of which have excellent camera quality for you to record your videos on.

When it comes to filming on your phone, there are a few tips I can share to help make your quality top-notch:

  1. Invest in a tripod. Making sure your filming is stable and doesn’t cause any feelings of travel sickness for your viewers will make your videos look much more professional. There are many on the market, including ones that enable you to walk whilst you talk without it bumping to your pace.
  2. Have your source of light in front of you. Lighting is one of the major factors that influence the quality of your image. Lenses are super sensitive to light and interpret it in a different way to our eyes. Make sure your source of light is in front of you, not above, behind or on the side, to make your picture look its best and avoid looking tired or ill.
  3. Look at the camera, not yourself. We all want to make sure we look our best whilst filming, but when we look at ourselves in the videos, we don’t pull in the viewer through eye contact.
  4. Make sure your camera is at your eye level or slightly above. You want to create a sense of conversation where both sides are equal, so neither looking down at or looking up at your audiences wouldn’t be the desired effect. Looking straight into their eyes and being subconsciously on the same level creates a much better connection.
  5. Keep your background simple. Let the viewers focus on you, not your surroundings! Unless you are creating content for specific services such as interiors, or design, you want to be the main feature in your films. This isn’t to say you can’t show off your personal style in your home or office, but keep it neutral and with minimal distractions around you.

I hope this shows you that it truly is possible to start filming your business videos, and you needn’t have a professional camera to get started. Try out your phone camera and see the final results, if you feel like they would be videos you would happily watch then go for it! If you have any questions at all, get in touch or contact a colleague or friend who you know films on their phone and ask for their experience.

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